Applied Arts
Positioning for a Collectively-built Media Studio
February 2023
Founded as a direct-response comforter company, Buffy sought to develop a deeper, value-driven brand. We developed a brand strategy around emotional and ecological values, then established an internal Brand Marketing team to oversee all editorial, social media, press, pop-ups and event activations, seeing revenue growth from 1 to 40MM. Buffy became a design-driven mass brand, connected with creatives like Zoe Latta, the Posternaks, Lexie Smith, Pin-Up Magazine, Georgia Hilmer, Camilla DeTerre, Kai Avent DeLeon and others.
Buffy sought to develop a deeper, value-driven brand while being founded as a direct-response comforter company. We developed a brand strategy around emotional and ecological values, then established an internal Brand Marketing team to oversee all editorial, social media, press, pop-ups and event activations, seeing revenue growth from 1 to 40MM. Buffy became a design-driven mass brand, connected with creatives like Zoe Latta, the Posternaks, Lexie Smith, Pin-Up Magazine, Georgia Hilmer, Camilla DeTerre, Kai Avent DeLeon and others.
Buffy sought to develop a deeper, value-driven brand while being founded as a direct-response comforter company.
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Our Stragegy
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