Applied Arts

Artist-Led Strategic Consultancy


We partner with artists and clients that believe in integrated and equitable ways of working.

Our strategic work is artist-led.

Our artist projects are strategy-led.

Contact us —


Brand Development

Research & Insights

Communications Strategy

Creative Direction

Cultural Collaborations


Led by

Culturally-embedded knowledge with over a decade of experience.

Carson Salter

Carson is a cultural strategist and brand director. He earned a Masters at MIT's Program in Art Culture and Technology, and developed brands and cultural engagement programs for Levi’s, Sonos, Google, Bode, and others. Served as Director of Brand Marketing at Buffy. Co-owner of Salter House, Picture Room.

Dena Yago

Dena is an artist and creative strategist. As an artist, she exhibits (The Hammer Museum, Warsaw Museum of Modern Art) and publishes (Flash Art, Frieze, e-flux journal) internationally. Yago co-founded the trend forecasting collective K-HOLE. As a strategist, Yago has developed campaign and brand-level strategy for clients such as Tesla, Brud, Hulu’s The Handmaid’s Tale, Eckhaus Latta, Telfar and Vaquera.


We integrate artistic insight and perspectives into all of our strategic work.

Phoebe Collings-James

Phoebe is a Jamaican-British artist who lives and works in London. She works across various media including painting, sculpture, sound, and video. Phoebe has modeled for labels such as Burberry, Gucci and Louis Vuitton and has also exhibited her work in arts spaces around the world including Studio Museum in Harlem, Arcadia Missa and The Tate in London. She is the current ceramics fellow at Camden Art Centre in London, where she will have a solo show in the fall of 2021. Her Mudbelly ceramics studio began as a personal practice and research outlet, but has since grown to encompass a shop and a teaching facility offering free ceramics courses for Black people in London, taught by Black ceramicists.

Madeline Hollander

Madeline Hollander is an artist and choreographer who works with performance, film and installation to explore how human movement and body-language negotiate their limits within everyday systems of technology, intellectual property law, and daily ritual. Hollander’s work exists across the contexts of art institutions (Whitney Museum), film (Jordan Peele’s Us, Christopher Nolan's "Tenet", Nia Dacosta's "Candyman"), performance (Hermes) and installation (BMW).

Cooper Jacoby

Cooper Jacoby is an artist and researcher based in Miami. As an artist, he has exhibited at the LUMA Foundation, Zurich; Kunsthalle Baden Baden; and KW Institute for Contemporary Art, Berlin among others. Selected publications include the New York Times, Artforum, Frieze, Mousse and CURA. As a researcher, he has developed insights for eBay, the National Wildlife Federation and others.

Emma Kohlmann

Emma Kohlmann, b. 1989, Bronx, New York, is a Massachusetts-based artist. She received her B.A. from Hampshire College, Amherst, MA. Her signature paintings, prints, and wood burning work have been exhibited nationally and internationally including solo exhibitions at Jack Hanley Gallery in New York City, Nationale in Portland, OR, V1 Gallery in Copenhagen, and Kit Gallery in Tokyo. Kohlmann publishes her own artist’s books and zines, and has collaborated on everything from record covers to ceramics and jewelry.

Mary Manning

Mary Manning is an artist living in New York City. They have exhibited solo shows at Canada, New York (2018); Little Sister (now Sibling), Toronto (2018); and Cleopatra’s, Brooklyn (2017) as well as many group shows. Manning frequently collaborates with other artists, brands, and writers with their imagery; and has published their work in several magazines in addition to their own books and zines.

Emmanuel Olunkwa

Emmanuel is an artist, writer, editor, and filmmaker based in New York. His work brings deep study and surprising connection across youth culture, fashion, urban landscape, and social ecology. His work has been published in Artforum, Garage, Cultured Magazine, Museum of Modern Art, and he is the co-founder of November Magazine.

Jeanne-Salomé Rochat

Jeanne-Salomé (Basel, Switzerland) is Global Creative Lead at Art Basel, CEO/Creative Director at Novembre Magazine / Novembre.Global, and co-founder of 0ne. Originally trained in ballet, visual arts and media anthropology, she was co-director of Sang Bleu Magazine (2006-13) and currently leads creative direction and production on print, photo, video, events, and web projects.


  • AirBnb
  • Brud
  • Cartier
    StrategyArtist Collaboration
  • CXIP Labs
  • Dapper Collectives
    Brand StrategyEditorial
  • Eckhaus Latta
    Brand PositioningCommunications
  • Gitcoin
  • Interchain Foundation
    PositioningBrand Architecture
  • Levi's
    Artist CollaborationImage Making
  • Loeffler Randall
    Comms StrategyPositioning
    Brand Strategy
  • Stella Artois
    Video ProductionStrategy
  • Zora

Case Studies

Recent Notes