Applied Arts is a new agency for


We partner with artists and clients that believe in cooperative and equitable ways of working.

Our strategic work is artist-led.

Our artist partnerships are strategy-led.


Brand Development

Content Production

Creative Direction

Custom Research & Insights

Comms Strategy

Cultural Collaborations


Our core team provides strategy services and develops artist projects. Inquiries

Carson Salter

Carson is a cultural strategist and brand director. He earned a Masters at MIT's Program in Art Culture and Technology, and developed brands and cultural engagement programs for Levi’s, Sonos, Google, Bode, and others. Served as Director of Brand Marketing at Buffy. Co-owner of Salter House, Picture Room.

Dena Yago

Dena is an artist and creative strategist. As an artist, she exhibits (The Hammer Museum, Warsaw Museum of Modern Art) and publishes (Flash Art, Frieze, e-flux journal) internationally. Yago co-founded the trend forecasting collective K-HOLE. As a strategist, Yago has developed campaign and brand-level strategy for clients such as Tesla, Brud, Hulu’s The Handmaid’s Tale, Eckhaus Latta, Telfar and Vaquera.


We explore the commercial applications of artists’ work.

Phoebe Collings-James

Phoebe is a Jamaican-British artist who lives and works in London. She works across various media including painting, sculpture, sound, and video. Phoebe has modeled for labels such as Burberry, Gucci and Louis Vuitton and has also exhibited her work in arts spaces around the world including Studio Museum in Harlem, Arcadia Missa and The Tate in London. She is the current ceramics fellow at Camden Art Centre in London, where she will have a solo show in the fall of 2021. Her Mudbelly ceramics studio began as a personal practice and research outlet, but has since grown to encompass a shop and a teaching facility offering free ceramics courses for Black people in London, taught by Black ceramicists.

Madeline Hollander

Madeline Hollander is an artist and choreographer who works with performance, film and installation to explore how human movement and body-language negotiate their limits within everyday systems of technology, intellectual property law, and daily ritual. Hollander’s work exists across the contexts of art institutions (Whitney Museum), film (Jordan Peele’s Us, Christopher Nolan's "Tenet", Nia Dacosta's "Candyman"), performance (Hermes) and installation (BMW).

Cooper Jacoby

Cooper Jacoby is an artist and researcher based in Miami. As an artist, he has exhibited at the LUMA Foundation, Zurich; Kunsthalle Baden Baden; and KW Institute for Contemporary Art, Berlin among others. Selected publications include the New York Times, Artforum, Frieze, Mousse and CURA. As a researcher, he has developed insights for eBay, the National Wildlife Federation and others.

Emma Kohlmann

Emma Kohlmann, b. 1989, Bronx, New York, is a Massachusetts-based artist. She received her B.A. from Hampshire College, Amherst, MA. Her signature paintings, prints, and wood burning work have been exhibited nationally and internationally including solo exhibitions at Jack Hanley Gallery in New York City, Nationale in Portland, OR, V1 Gallery in Copenhagen, and Kit Gallery in Tokyo. Kohlmann publishes her own artist’s books and zines, and has collaborated on everything from record covers to ceramics and jewelry.

Mary Manning

Mary Manning is an artist living in New York City. They have exhibited solo shows at Canada, New York (2018); Little Sister (now Sibling), Toronto (2018); and Cleopatra’s, Brooklyn (2017) as well as many group shows. Manning frequently collaborates with other artists, brands, and writers with their imagery; and has published their work in several magazines in addition to their own books and zines.

Emmanuel Olunkwa

Emmanuel is an artist, writer, editor, and filmmaker based in New York. His work brings deep study and surprising connection across youth culture, fashion, urban landscape, and social ecology. His work has been published in Artforum, Garage, Cultured Magazine, Museum of Modern Art, and he is the co-founder of November Magazine.

Jeanne-Salomé Rochat

Jeanne-Salomé (Basel, Switzerland) is Global Creative Lead at Art Basel, CEO/Creative Director at Novembre Magazine / Novembre.Global, and co-founder of 0ne. Originally trained in ballet, visual arts and media anthropology, she was co-director of Sang Bleu Magazine (2006-13) and currently leads creative direction and production on print, photo, video, events, and web projects.


  • AirBnb
  • Brud
  • Cartier
    StrategyArtist Collaboration
  • CXIP Labs
  • Earth
  • Eckhaus Latta
    Brand PositioningCommunications
  • Gitcoin
  • Interchain Foundation
    PositioningBrand Architecture
  • Stella Artois
    Video ProductionStrategy
  • Zora


Public Goods RFP

Octobe 2021

We partnered with Other Internet and Gitcoin to establish an open RFP—inviting projects to expand the definition of Public Goods that utilize Web3 tech. The proposals included a wide range, from community-owned weather stations to childcare and DAOs. All addressed a diverse, expanded notion of ‘public.’ You can read the full roundup of selected initiatives [here].

Oct 2021

Brud launches website and announces acquisition by Dapper Labs to form Dapper Collectives. Applied Arts has been working with Brud—the team behind @lilmiquela—on brand positioning and narrative, this ongoing work done in partnership with Toby Shorin. Read more on Brud’s development of community-owned media and collectively-built worlds at

Director's Cut

April 2021

We worked with Stella Artois to pair young chefs and filmmakers, in a video discussion about food and film. View the series on YouTube. The first three episodes star DeVonn Francis, Toumaline, Natasha Pickowicz, Amalia Ulman, Matt Wolf and Andy Barighani.


April 2021

Founder Dena Yago pens essay on Billie Eilish and affect theory. $MOOD: The World’s A Little Blurry, is among the first pieces of cultural commentary to be published and crowdfunded on Mirror.

Nest Capsule

December 2020

We partnered with Parker Gallery and Joseph Holtzman, the founder of cult-favorite interiors magazine, Nest, on Nest Capsule: a set of tee shirts and home items in collaboration with Justin Hunt Sloane, Emily Dawn Long, Eckhaus Latta and Annabell P Lee.

Zora Manifesto

October 2020

In partnership with Toby Shorin, Applied Arts worked with the Zora Founders to develop a banger of a manifesto to launch their NFT marketplace. Read the full manifesto at

Airbnb Naming Project

September 2020

We worked with Airbnb Samara design studio to create a flexible naming system for a range of forthcoming products. More information to come.

Cartier Cultural Strategy

August 2020

We worked with Cartier's Retail Innovation Lab to develop an experimental cultural program that would pair an artist with a technical practitioner across disciplines.