Artist-Led Strategic Consultancy


We partner with artists and clients that believe in integrated and equitable ways of working.

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Our strategic work is artist-led.

Our artist projects are strategy-led.


Brand Development

Research & Insights

Communications Strategy

Creative Direction

Cultural Collaborations


Led by

Culturally-embedded knowledge with over a decade of experience.

Carson Salter

Carson is a cultural strategist and brand director. He earned a Masters at MIT's Program in Art Culture and Technology, and developed brands and cultural engagement programs for Levi’s, Sonos, Google, Bode, and others. Served as Director of Brand Marketing at Buffy. Co-owner of Salter House, Picture Room.

Dena Yago

Dena is an artist and creative strategist. As an artist, she exhibits (The Hammer Museum, Warsaw Museum of Modern Art) and publishes (Flash Art, Frieze, e-flux journal) internationally. Yago co-founded the trend forecasting collective K-HOLE. As a strategist, Yago has developed campaign and brand-level strategy for clients such as Tesla, Brud, Hulu’s The Handmaid’s Tale, Eckhaus Latta, Telfar and Vaquera.


We integrate artistic insight and perspectives into all of our strategic work.

Phoebe Collings-James

Phoebe is a Jamaican-British artist who lives and works in London. She works across various media including painting, sculpture, sound, and video. Phoebe has modeled for labels such as Burberry, Gucci and Louis Vuitton and has also exhibited her work in arts spaces around the world including Studio Museum in Harlem, Arcadia Missa and The Tate in London. She is the current ceramics fellow at Camden Art Centre in London, where she will have a solo show in the fall of 2021. Her Mudbelly ceramics studio began as a personal practice and research outlet, but has since grown to encompass a shop and a teaching facility offering free ceramics courses for Black people in London, taught by Black ceramicists.

Madeline Hollander

Madeline Hollander is an artist and choreographer who works with performance, film and installation to explore how human movement and body-language negotiate their limits within everyday systems of technology, intellectual property law, and daily ritual. Hollander’s work exists across the contexts of art institutions (Whitney Museum), film (Jordan Peele’s Us, Christopher Nolan's "Tenet", Nia Dacosta's "Candyman"), performance (Hermes) and installation (BMW).

Cooper Jacoby

Cooper Jacoby is an artist and researcher based in Miami. As an artist, he has exhibited at the LUMA Foundation, Zurich; Kunsthalle Baden Baden; and KW Institute for Contemporary Art, Berlin among others. Selected publications include the New York Times, Artforum, Frieze, Mousse and CURA. As a researcher, he has developed insights for eBay, the National Wildlife Federation and others.

Emma Kohlmann

Emma Kohlmann, b. 1989, Bronx, New York, is a Massachusetts-based artist. She received her B.A. from Hampshire College, Amherst, MA. Her signature paintings, prints, and wood burning work have been exhibited nationally and internationally including solo exhibitions at Jack Hanley Gallery in New York City, Nationale in Portland, OR, V1 Gallery in Copenhagen, and Kit Gallery in Tokyo. Kohlmann publishes her own artist’s books and zines, and has collaborated on everything from record covers to ceramics and jewelry.

Mary Manning

Mary Manning is an artist living in New York City. They have exhibited solo shows at Canada, New York (2018); Little Sister (now Sibling), Toronto (2018); and Cleopatra’s, Brooklyn (2017) as well as many group shows. Manning frequently collaborates with other artists, brands, and writers with their imagery; and has published their work in several magazines in addition to their own books and zines.

Emmanuel Olunkwa

Emmanuel is an artist, writer, editor, and filmmaker based in New York. His work brings deep study and surprising connection across youth culture, fashion, urban landscape, and social ecology. His work has been published in Artforum, Garage, Cultured Magazine, Museum of Modern Art, and he is the co-founder of November Magazine.

Jeanne-Salomé Rochat

Jeanne-Salomé (Basel, Switzerland) is Global Creative Lead at Art Basel, CEO/Creative Director at Novembre Magazine / Novembre.Global, and co-founder of 0ne. Originally trained in ballet, visual arts and media anthropology, she was co-director of Sang Bleu Magazine (2006-13) and currently leads creative direction and production on print, photo, video, events, and web projects.


  • AirBnb
  • Brud
  • Cartier
    StrategyArtist Collaboration
  • CXIP Labs
  • Dapper Collectives
    Brand StrategyEditorial
  • Eckhaus Latta
    Brand PositioningCommunications
  • Gitcoin
  • Interchain Foundation
    PositioningBrand Architecture
  • Levi's
    Artist CollaborationImage Making
    Brand Strategy
  • Stella Artois
    Video ProductionStrategy
  • Zora


CAST Voting Tool

July 2022

Dapper Collectives launches CAST (, a voting tool for token communities. It’s an intuitive decision-making tool that includes image-based voting, multiple vote types, and a great interface. Applied Arts has worked closely with the Brud and Dapper Collectives team to develop product positioning and narrative for a suite of DAO tooling.

May 2022

We have worked with Interchain Foundation to communicate its role within a vast decentralized ecosystem. In Early 2022, Interchain Foundation relaunched its website, with Applied Arts’ information architecture and copy development. We continue to work with the Interchain Foundation and Cosmos, leading a multi-organization communications working group.

Charging the Exchange

November 2021

We paired Applied Arts Member, Mary Manning, with Levi's Made and Crafted for a photo and video series that includes friends and creative co-conspirators (including fellow Applied Arts member, Emmanuel Olunkwa, Marquale Ashley, Nicole Van Straatum, Masami Hosono, Liam Benzvi and Lucas Regazzi).

When Levi’s asked how brands should support and engage creative communities and individuals, Mary responded “They should regularly just give over platforms to artists freely and without any expectation that what comes is an easily digestible statement that reflects a desired proof of some perceived solidarity. (Maybe the bigger problem is that artists need these collaborations in the first place.)”

Asked the same question, Emmanuel responded that brands should embrace a model “that isn’t focused on prioritizing the performance of language of politics. I believe that the best thing brands can do to better support creative communities is to provide them with financial resources and tools to further express themselves and establish their practices.” Yes 👏 yes 👏 and yes 👏.

Public Goods RFP

October 2021

We partnered with Other Internet and Gitcoin to establish an open RFP—inviting projects to expand the definition of Public Goods that utilize Web3 tech. The proposals included a wide range, from community-owned weather stations to childcare and DAOs. All addressed a diverse, expanded notion of ‘public.’ You can read the full roundup of selected initiatives [here].

October 2021

Brud launches website and announces acquisition by Dapper Labs to form Dapper Collectives. Applied Arts has been working with Brud—the team behind @lilmiquela—on brand positioning and narrative, this ongoing work done in partnership with Toby Shorin. Read more on Brud’s development of community-owned media and collectively-built worlds at

Director's Cut

April 2021

We worked with Stella Artois to pair young chefs and filmmakers, in a video discussion about food and film. View the series on YouTube. The first three episodes star DeVonn Francis, Toumaline, Natasha Pickowicz, Amalia Ulman, Matt Wolf and Andy Barighani.


April 2021

Founder Dena Yago pens essay on Billie Eilish and affect theory. $MOOD: The World’s A Little Blurry, is among the first pieces of cultural commentary to be published and crowdfunded on Mirror.

Nest Capsule

December 2020

We partnered with Parker Gallery and Joseph Holtzman, the founder of cult-favorite interiors magazine, Nest, on Nest Capsule: a set of tee shirts and home items in collaboration with Justin Hunt Sloane, Emily Dawn Long, Eckhaus Latta and Annabell P Lee.

Zora Manifesto

October 2020

In partnership with Toby Shorin, Applied Arts worked with the Zora Founders to develop a banger of a manifesto to launch their NFT marketplace. Read the full manifesto at

Airbnb Naming Project

September 2020

We worked with Airbnb Samara design studio to create a flexible naming system for a range of forthcoming products. More information to come.

Cartier Cultural Strategy

August 2020

We worked with Cartier's Retail Innovation Lab to develop an experimental cultural program that would pair an artist with a technical practitioner across disciplines.