Applied Arts

BRUD: Brand Narrative for a Decentralized Media Studio

November 2021

Brud, the company behind virtual influencer Lil Miquela, has revolutionized the way we tell stories online. The team approached Applied Arts to help communicate what Brud is and does, the creator-first world they are working towards, as they move towards decentralization. As Brud was preparing for an acquisition by Dapper Labs—the team behind the Flow blockchain and NBA Topshop—it was critical that they “pull back the curtain” and concretely define their motivations and goals.

As its premiere brand communications and narrative partner, we took the team through our methodology, including a live, remote workshop. The result of our work together can be seen online and in community communications., recorded 2022. Positioning and Copy Direction by Applied Arts